Spread the Word about MVP
- Sample messages to adapt and share.
- MVP updates to read + pass on.
- Collateral to help make the case for MVP.
Sample Messages
TIP: For social media, add a personal photo to boost your post’s visibility.
Sample Email or Long Post
Friends: If you haven’t yet, I want to encourage you to turn your attention to the 2024 elections. Barring unforeseen circumstances, it’s going to be Trump vs. Biden.
I’m frontloading my 2024 political giving and putting it toward Movement Voter PAC, which funds local organizing in swing states and districts. (Learn more: https://movement.vote)
I’m motivated by two things. One: I don’t want us to have to endure another four-year MAGA nightmare. And two: If Democrats win the Presidency and Congress, we’ll be able to pass the most progressive legislation in decades.
I’ve come to realize our most effective action is not to throw money at candidates who focus largely on TV ads, but to fund local groups organizing year-round.
These groups are rooted in their communities. They are the trusted messengers who can turn out youth and voters of color — the two most crucial voting groups this year. And they are building power and pushing for policy change year after year, rather than packing up their boxes after Election Day.
Many of us scramble to donate right before the election. The truth is, early money generates far more votes.
Local organizations need time to scale up, staff up, and level up their operations — and that needs to happen now, not months from now.
If we want to wake up the morning after the 2024 elections with no regrets, one of the best things we can do is give these groups the funding they need.
For the sake of our freedoms, our climate, and all the people, communities, and causes we love: Let’s each give what we can, as soon as we can.
Sample Short Post
If you haven’t yet, I want to urge you to turn your attention to the 2024 elections.
There is nothing better we can do for humanity than stop Trump (and those like him).
I’m frontloading my 2024 political giving for Movement Voter PAC. Join me: https://movement.vote
MVP Updates
Want to dial up the hope and turn down the doom in your newsfeeds? Check out the MVP Blog. You can also follow MVP via email and social media here.
Collateral
Here is a one-stop shop for collateral you can share. Jump to each section below:
- Share These First
- MVP Updates
- Core Collateral (Print + Digital)
- Creative Assets (Logos + Photos + Videos)
- Articles
- Talking Points
- Free “Swag”
Share These First
⬆ Return to Collateral Overview
- 2024 Campaign: This page includes our 2024 goals, strategy, and targeting.
- Guide to Strategic Political Giving: This piece is our most complete summation of the MVP model, and why we believe sustained investment in local organizing is the most effective way to win elections, transform policy, and build political power that grows each year.
Core Content
⬆ Return to Collateral Overview
Print Collateral
- Movement Voter PAC Overview – 2-page PDF
Add your own Q&R code: Open Google Slides file » Go to File » Make a Copy - Donor’s Guide to Strategic Political Giving – 11-page PDF
- 2024 Collateral
- 2024 Campaign Postcard – 4×6″ double-sided PDF
- 2024 State Plan PDFs – View here
- The Bat Signal Memo (September 2023): Full Memo + Executive Summary
- The Importance of Early Investment – 1-page PDF
- Capacity Building Program Overview – 6-page PDF
Digital Collateral
Slide Decks
- Presenter Deck: For presenting the case for MVP and our 2024 campaign to new and longtime donors.
- Photos of MVP Local Partners: A slideshow of photos from MVP local partner organizations, organized by state.
Key Webpages
- About MVP
- Donation Methods
- MVP Blog
- 2024 Plan
- State Priorities
- Vetting Process
- Evidence & Research
- Frequently Asked Questions
Creative Assets
⬆ Return to Collateral Overview
Logos
- Movement Voter PAC logo (transparent PNGs)
- Movement Voter Project logo (transparent PNGs)
Photos
- Partner Photos (public use): Download + use any of these photos in your efforts.
Videos
- This is a Movement: A 2-minute intro to MVP and our model.
- Why Donate Through MVP: A 12-minute video that explains and makes the case for MVP. The video is available in full, as well as in six 2-minute segments.
- Downloadable files here » (click “Download All” in the top right)
- YouTube Channel (Need to download a video? Here are instructions)
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- Partner Videos: Short videos by or featuring MVP local partners.
- Donor Briefings: Full recordings of past briefings.
- Donor Briefing Clips: Short clips you can easily share.
Articles
⬆ Return to Collateral Overview
Press
- Movement Voter Project: Top 2024 Recommended Organization – Blue Tent
- Why We Love the Movement Voter Project – Blue Tent
- How Georgia went blue – Washington Post
- Full MVP press round-up
Articles validating MVP’s Theory of Change
- The Problem with Giving to Candidates – Blue Tent
- To Make a Lasting Impact During the Biden Administration, Support Systems-Change Leaders – Inside Philanthropy
- We Build Democracy Through Grassroots Organizing – Convergence Magazine
- To Save Democracy, Fund Organizing – Stanford Social Innovation Review
- Donors Leery of Supporting Grassroots Organizing Need to Rethink How They Approach Such Work – Chronicle of Philanthropy
- Reviews and Excerpts of Power Concedes Nothing: How Grassroots Organizing Wins Elections – Convergence Magazine
- Grassroots Organizing and Movement Building – Inside Philanthropy
Talking points
⬆ Return to Collateral Overview
What a donation provides
As you think about your donation, consider the impact of each dollar (for illustration purposes):
- $90,000: A grassroots organizer’s typical 12-month salary, benefits, and taxes.
(This generic figure factors in a $70K base salary + 28% for benefits and taxes) - $15,000: A 3-part training series MVP offers freely to each partner group.
- $7,500: A grassroots organizer’s typical 1-month salary, benefits, and taxes.
- $2,500: Two laptops, helping organizers increase capacity and train others.
- $1,000: 20,000 texts reminding voters where to vote and what to bring.
- $500: An organizer’s skill development training + follow-up coaching session.
- $250: 6,000 reminder calls to folks who’ve volunteered to get out the vote.
Free MVP “Swag”
⬆ Return to Collateral Overview
- Request MVP “Swag”: Request free MVP stickers, donor thank-you cards & envelopes, etc.